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What is covered:

The 90-Day AiSDR Curve

We covered how customers should think about their first 90 days with AiSDR.

The first month is focused on setup, launch, and early learning. Week one is mainly about infrastructure: setting up mailboxes, connecting CRMs, configuring suppression lists, preparing signatures, and defining campaign strategy.

Week two is when the first campaigns should launch. However, the number of campaigns should match the customer’s plan and available credits. For example, Explore customers should usually launch up to three campaigns, while Grow customers can launch more, but still should avoid spreading volume too thin.

The most important point is that outbound takes time. Campaigns should not be rebuilt or stopped too early. A campaign needs enough volume and time before performance can be judged.

Campaign Evaluation Rules

A campaign should generally be evaluated only after:

• It has been running for at least two weeks

• It has contacted around 100 people

If a campaign has not reached that threshold, the results are usually too early to interpret.

Once there is enough data, campaign performance should be reviewed based on response rate and positive response rate.

If the response rate is high but the positive response rate is low, the audience is likely engaging, but the offer is not strong enough. In this case, the recommendation is to improve the offer, CTA, or value proposition.

If the response rate is low overall, the issue is more likely targeting, ICP, or channel fit. In this case, the recommendation is to narrow the ICP, improve signals, or consider adding LinkedIn/multi-channel outreach.

If a campaign has been running long enough and has no meaningful engagement, it should be stopped so it does not continue using credits without producing learnings.

Month-by-Month Planning

The first 90 days should be treated as a structured outbound experiment.

During weeks 1–4, the goal is to launch initial campaigns, monitor early traction, and avoid making premature changes.

During weeks 4–8, the focus should shift to experimentation. This is the time to test new ICPs, new offers, and new campaign ideas.

During weeks 8–12, the goal is to double down on winners. Campaigns that show strong positive response rates should be scaled by adding more leads, enabling continuous search, or copying the campaign strategy into similar markets or audiences.

The same pattern can repeat each quarter: start with campaign ideas, test, identify what works, stop what does not, and scale the winners.

What Good Performance Looks Like

AiSDR generally aims for around a 1% positive response rate, but Yuriy emphasized that this should not be treated as a universal benchmark.

The best benchmark is your own campaign performance. Customers should compare campaigns against each other and ask:

• Which campaign is performing best?

• Why is it working?

• Can we copy this strategy into another segment?

• Which campaigns are underperforming?

• Is the issue the offer, the ICP, or the channel?

Strong campaigns should be prioritized and continuously fed with new leads. Poor campaigns should either be improved or stopped.

Dashboard & Metrics

We covered how to use the AiSDR dashboard to monitor performance.

The most important metrics to track are:

• Leads engaged

• Emails sent

• Overall response rate

• Positive response rate

• Pipeline created

• Deals won

Open rates were not recommended as a key metric because they do not reliably indicate campaign quality.

The dashboard helps identify whether campaigns are sending properly, whether people are replying, and whether replies are converting into positive interest.

Alerts can also help flag issues, such as campaigns with no positive responses after a meaningful period or campaigns that are adding too few leads.

Multi-Channel Cadence Best Practices

A key Q&A topic was how often outreach steps should happen.

The recommended cadence is usually 5–12 touches across email and LinkedIn over 10 days to two weeks.

The reason is that outreach works best when prospects see the sender multiple times within a short window. If touches are spaced too far apart, each message feels like a new first touch and loses the compounding awareness effect.

A typical sequence may include LinkedIn, email, another LinkedIn touch, follow-up emails, and additional LinkedIn engagement with one- to three-day gaps between steps.

AiSDR templates are already configured around this type of cadence, so customers do not need to build it manually from scratch.

Re-Engagement Strategy

If a prospect does not respond during the first sequence, that does not always mean they are not interested. They may be busy, traveling, in reporting season, or simply missed the message.

The recommended approach is to re-engage those prospects later, usually after one to three months.

For vacation replies specifically, AiSDR can detect out-of-office responses and follow up when the person is back.

AI Strategist / Ami AI

We covered the updated AI Strategist, soon to be renamed AMI.

AI Strategist can help customers:

• Analyze campaign performance

• Diagnose why a campaign is not working

• Suggest offer improvements

• Recommend tighter ICPs

• Create new campaign ideas

• Build improved campaigns

• Answer questions about AiSDR

The Analyze Campaign feature reviews campaign data and provides a clear diagnosis. For example, it can identify that deliverability is not the issue, but the audience is too broad, the campaign is email-only, or the offer is not compelling enough.

Customers can then continue chatting with AI Strategist and ask it to improve the campaign or build a new version.

AI Strategist has also been upgraded with knowledge of AiSDR best practices and successful campaign patterns across multiple industries.

Product Tour & AiSDR Academy

We introduced AiSDR Academy and the Product Tour as helpful resources for onboarding and ongoing learning.

AiSDR Academy includes a roadmap for the first month and helps customers understand what to expect at each stage. Customers can also complete onboarding tasks and earn additional credits.

The Product Tour helps users review key AiSDR functionality and understand what the platform can do.

Both resources are designed to make onboarding easier and help users get more value from the platform without needing to rely only on customer success calls.

LinkedIn Outreach Safety

During Q&A, Yuriy addressed LinkedIn outreach safety.

AiSDR is designed to follow LinkedIn limits, behavioral patterns, and outreach best practices. The recommendation is to use good targeting, relevant messaging, and safe outreach volumes.

When campaigns are properly targeted and do not violate LinkedIn limits, LinkedIn outreach can be used safely as part of a multi-channel strategy.

Key takeaways

Q&A Highlights