Both. AiSDR can be used for nurturing and qualifying inbound leads. This is especially valuable for companies with a very high volume of inbound leads that they’re unable to qualify or push down their funnel due to limited team capacity.

When it comes to outbound sales, AiSDR allows you to scale your outreach without scaling headcount. On top of that, AiSDR provides you with an affordable opportunity to experiment and test new strategies and tactics for outbound marketing and sales.