How many leads should I add to a campaign?

The right number depends on your subscription tier. Adding too few leads limits performance and makes it harder to generate consistent results. Adding too many risks exhausting your credits before the end of your billing cycle.

On a 1,200-credit plan, running 2 focused campaigns with ~150 leads each is the most effective approach. Use the split to run A/B testing: try different messaging angles, subject lines, or target a different audience segment in each campaign. This gives you comparable data without burning through your credits.

On a 4,500-credit plan, you have enough room to run 3–4 parallel campaigns at ~300 leads each. At this volume, you can test across multiple ICPs or sequences simultaneously.

Keep Campaigns Focused

Avoid spreading leads too thin. Instead of launching 10 campaigns with 50 leads each, concentrate volume into fewer, better-defined campaigns. Focused campaigns are easier to optimize and produce more reliable signal.

Keep in Mind: 1 ≠ 1 Credit

Credits are consumed based on campaign activity. A useful rule of thumb:

Sequence steps × number of leads = estimated monthly credit usage

Also: 1 Found Lead ≠ 1 Search Credit

Finding a lead through prospecting does not automatically consume one search credit per result. You can review exactly how your lead search credits are being used in Settings > Plans & Billing > Lead Search Credits Usage History.