How many leads should I add to a campaign?
Last updated: October 26, 2026
The right number depends on your subscription tier. Adding too few leads limits performance and makes it harder to generate consistent results. Adding too many risks exhausting your credits before the end of your billing cycle.
Tier | Lead Search Credits | Contacts | Message Credits | Recommended Setup | Leads per Campaign |
Solo | 600 credits/month | 200 contacts | 800 messages | 1-2 campaigns | ~100 leads each |
Explore | 2400 credits/month | 800 contacts | 3,200 credits/ month | 2 campaigns (different messaging or audience) | ~400 leads each |
Scale | 7,500 credits/month | 2500 contacts | 10,000 credits/ month | 3–4 campaigns | ~600 leads each |
On the Solo plan, running 1–2 focused campaigns with ~100 leads each is the best way to test without using credits too quickly. Use these campaigns to test clear ICP, offers, and messaging angles before expanding.
On the Explore plan, running 2 focused campaigns with ~400 leads each is the most effective approach. Use the split to run A/B testing: try different messaging angles, subject lines, or target a different audience segment in each campaign. This gives you comparable data without burning through your credits.
On the Scale plan, you have enough room to run 3–4 parallel campaigns at ~600 leads each. At this volume, you can test across multiple ICPs or sequences simultaneously.
Keep Campaigns Focused
Avoid spreading leads too thin. Instead of launching 10 campaigns with 50 leads each, concentrate volume into fewer, better-defined campaigns. Focused campaigns are easier to optimize and produce more reliable signal.
Keep in Mind: 1 ≠ 1 Credit
Credits are consumed based on campaign activity. A useful rule of thumb:
Sequence steps × number of leads = estimated monthly credit usage
Also: 1 Found Lead ≠ 1 Lead Search Credit
Finding a lead through prospecting does not automatically consume one search credit per result. You can review exactly how your lead search credits are being used in Settings > Plans & Billing > Lead Search Credits Usage History.