What sequence type should I start with? (Email only vs. multichannel)

Your best starting point depends on the channels you have available.

Multichannel (Email + LinkedIn)

If your LinkedIn account is connected, multichannel gives prospects more touchpoints across different surfaces. Instead of a single message in one inbox, they encounter you through email and LinkedIn at different points in the sequence. This builds familiarity and increases the chance of a response.

Email-Only

Email-only is the right choice when LinkedIn is not connected, or when you want a focused campaign with a predictable send cadence.

❓Why AiSDR Recommends Setting Up Email-Only Campaigns

Even when LinkedIn is available, running a single multichannel sequence is not always the most efficient structure. LinkedIn enforces strict daily and weekly action limits on connection requests, messages, and profile views. When a multichannel sequence hits those limits, the entire sequence pauses and waits, which means your email steps are also delayed.

A more reliable architecture is:

• One email-only campaign for the bulk of your leads, running on a clean, predictable schedule

• One LinkedIn-only campaign for a smaller, high-priority batch (typically 50-100 leads) where the LinkedIn touchpoint is worth the slower pace

This split is especially effective for Social Signals campaigns, where the LinkedIn touchpoint is the main reason for outreach and should be handled deliberately rather than embedded in a larger sequence.