Campaign Performance View

Last updated: November 18, 2025

The Top Performing Campaigns section helps you quickly identify which of your active outreach campaigns are delivering the strongest results. It’s a comparative table that surfaces key performance indicators (KPIs) — helping you understand what’s working, what needs refinement, and where to double down.

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What This Section Shows

Each row in the table represents one of your campaigns, with the following columns:

  • Campaign Name
    The title of the campaign for easy identification.

  • Persona
    The messaging persona used in the campaign — helping you tie performance back to messaging strategy.

  • Campaign Completion
    The number of leads that have been actively worked by the campaign (i.e., received at least one message).

  • Bounce Rate
    The percentage of emails that failed to deliver. A high bounce rate may indicate poor lead data quality or outdated contact info.

  • Open Rate
    The percentage of emails that were opened

  • Response Rate
    The percentage of leads who responded to any message (email or LinkedIn), indicating overall engagement.

  • Positive Response Rate
    The portion of responses that expressed clear interest, intent to learn more, or desire to book a meeting.

  • New Contacts Added

    How many contacts were recently added to your campaign

  • Status

    How healthy your campaign is

If No Campaigns Are Showing Yet

If the table is empty, it may mean:

  • No campaigns have been launched yet;

  • Campaigns haven’t yet engaged any leads;

  • The dashboard is still syncing with backend campaign data.

A Note on Data Sync & Accuracy

Because of caching mechanisms designed to keep the dashboard fast and responsive, there may occasionally be a slight delay between the data you see here and what’s visible within the individual campaign view.

No worries — the metrics will automatically update and align within 24 hours.

How to Use This Section

Use the Campaign Performance view to:

  • Benchmark the effectiveness of different personas;

  • Identify your most (and least) efficient campaigns;

  • Refine targeting and messaging based on real performance;

  • Prioritize optimization efforts for underperforming sequences.