Step-by-step guide: How to Set Up a Cold Outreach Campaign in AiSDR

Last updated: January 8, 2026

Follow these easy steps and you'll be sending emails and LinkedIn messages like a pro in no time! 🚀

Step 1: Start with the Campaign Builder

Head over to AiSDR's Campaign Builder.
Select your preferred Database.

Apply Company and Lead filters.

Don't know which database to choose and what filters to apply?
Try our AI-powered audience search!
Simply enter your company website and describe your ideal audience, and our AI will automatically select the best filters for you.

Choose how many leads per search and per company you'd like to see and click the Search button.

Please wait until AiSDR gathers leads matching your criteria, this might take a moment.

Step 2: Add Leads to Your Campaign

After AiSDR serves up your matched leads, select those you'd like to target and add them to your campaign by clicking on the 'Next' button.

Want to keep things fresh? Enable the Continuously add new option, and AiSDR will automatically add new leads based on your selected filters while your campaign is active.

But wait, you're not done yet - let's complete the setup!

Step 3: Crafting Your Campaign

Here's what you need to do next:

Select a Persona: Choose a messaging style that resonates with your leads.
📄 How to Create a Persona?
📄 How Do I Choose a Persona for My Campaign?
Name Your Campaign and Set a Goal
Build Your Sequence: Pick how many emails and LinkedIn messages you'll send and decide their order. Mix and match to your heart's content.
📄 Sequence Builder Overview
Choose Senders: Select the email addresses your campaign messages will come from:
Set the Time Zone: Choose the time zone that'll determine when your messages hit inboxes (hint: match this to your leads' location for maximum impact).
Select the LLM Model: Pick the AI model that'll craft your messages to perfection—AiSDR has your back.
📄 How to Choose an LLM Model in AiSDR

Once you've checked these boxes, hit the Preview Sequence button.

Step 4: Launch Your Campaign

Boom! 💥 You've created your campaign, but it’s not live yet. Take a deep breath, review your setup, and when you're confident, click Start to unleash your outreach campaign into the wild!

And... you're done! 🎉

You've just set up a cold outreach campaign in AiSDR. Now watch as the magic happens and your leads start rolling in!