Campaign Types: How to Find Leads in AiSDR

⚡️ Live AI: Real-Time Signal-Based Search

We recommend Live AI to be go-to option when finding leads because of the simplicity of use and highly-targeted results.

Why use Live AI?

• Real-time data → freshest leads
  Finds in-market prospects as they appear online, so you’re always reaching people at the right moment.

• Natural language → no filters needed
  Just describe your ideal prospect in plain English (role + company type + signal), and AiSDR translates it into a structured search.

• Creative flexibility → unlimited targeting
  From standard roles to unusual criteria (e.g., “companies hiring compliance officers after funding”), if the data exists online, AiSDR will surface and enrich it.

How to build your query for the best results:

• Who is the person you want to reach? (e.g., role, seniority or as simple as "decision maker")

• What is unique about their company? (e.g., industry, location, size)

• Which signal makes them a perfect fit? (e.g., funding event, product launch, recent activity)
  
  So just follow this structure [role] - [company firmographics] - [pain point/signal].

  
  👉 Don’t hesitate to experiment! Even with unusual or creative criteria. If the data exists online, AiSDR can surface it and enrich the leads for you.

🌊 Filter-based Search with Waterfall Enrichment

Filter-based search in AiSDR consists of two options: Unified (multi-source waterfall) and LinkedIn Sales Navigator. Both rely on structured filters to define exactly who you want to target, making them ideal when you need predictable, repeatable results at scale.

1. Waterfall search → no gaps in searches
   Combines multiple providers into one data waterfall to fill gaps across databases until it delivers a full set of leads per company, while preventing duplicates.

2. Structured and predictable targeting

   With filters, you can explicitly control every parameter (role, seniority, industry, location, company size, etc.). This makes it easier to replicate searches and ensures the output is consistent.

3. Scalability + faster search time
   Filter-based searches can return a lot of leads quickly. Ideal when you need hundreds or thousands of leads for outbound, instead of highly specific or niche signals.
   Learn more by watching the guide below:

👯 Lookalike Campaigns

With AISDR, you can easily find audiences similar to your best-performing and happiest customers.

Why launch Lookalike Campaigns?

1. Higher relevance → higher reply & conversion rates
   Prospects are naturally curious about how their peers and competitors solve problems. Referencing a case study that “looks like them” makes your outreach instantly credible and engaging.

2. Predictable targeting
   Once you identify a successful customer profile, you can replicate it at scale, targeting lookalikes who are statistically more likely to convert.

3. Case study proof → messaging that resonates
   Highlighting real results from an existing customer in the same industry or role makes your outreach feel directly relevant, boosting reply and conversion rates.

📡 Social Signals Campaigns

Social Signals campaigns let you find new prospects based on their real-time engagement on LinkedIn. Instead of guessing who might be interested, AiSDR tracks post likes and profile views, so you can connect with people already showing intent. This makes it a powerful option when timing and context matter most.

Why try Social Signals Campaigns?

• Behavior-driven → engage at the right moment
  Reach out when prospects like posts, comment, or view LinkedIn profiles hitting them while interest is high.

• Higher-quality targeting → based on activity
  Leads are qualified by actual engagement signals (likes, profile visits), so you spend less time on cold, low-intent lists.

• Scalable → lead list grows automatically
  Every new post from you, your team, competitors, or industry leaders brings in more engaged prospects to target.

AiSDR's Social signals include:

👍 Tracking engagement (post likes):

👀 Tracking profile views:

🕸 Website Visitors Campaigns

Website Visitors campaigns let you turn anonymous site traffic into qualified leads. By connecting AiSDR’s tracking pixel, you can identify who’s visiting your website and launch outreach while your brand is still top of mind. Unlike third-party tools, AiSDR focuses on quality over volume, so you engage with the right people rather than inflated lists.

Why track Website Visitors?

1. High-intent leads → warm conversations
   Visitors already know your product or service, making them more likely to engage than cold prospects.

2. Accuracy over volume → better conversion
   AiSDR prioritizes identifying the exact individuals who visited your site, reducing false positives and improving reply quality.

📄 How Do I Create a Website Visitors Campaign?

📥 Inbound and retargeting campaigns

Inbound and retargeting campaigns allow you to re-engage leads who already know your brand, whether they came from your CRM, marketing automation, or previous outreach. Instead of starting from scratch, AiSDR helps you warm up existing interest and convert it into pipeline faster.

Why try Inbound and retargeting campaigns with AiSDR?

1. Personalization over volume
   Unlike most CRMs, AiSDR adds a layer of research, enrichment, and personalization that makes outreach far more effective.

2. High-intent focus → faster conversions
   Since these leads already engaged with your brand, outreach feels warmer and produces stronger reply rates compared to pure cold campaigns.

3. CRM integration → seamless lead sync
   AiSDR integrates directly with HubSpot and Salesforce, so inbound leads flow into campaigns automatically without manual list management.

Learn how we use AiSDR to target inbound leads:

💐Your existing database enrichment

Already have a company list you trust? AiSDR can enrich it with the right leads that match your ICP adding verified contacts so your outreach is complete and targeted.

• ICP-driven enrichment → relevant contacts
  AiSDR identifies decision-makers and stakeholders inside the companies you provide, ensuring every lead aligns with your ICP.

• Faster outreach → ready-to-launch campaigns
  With enriched contacts added, you can immediately launch outreach sequences instead of manually researching who to target inside each company.